Dr. Jean-Xavier Guinard provides a range of consulting services for the consumer products industry (foods, beverages, personal care products, etc...).

Sensory Evaluation Best Practices

• Difference Testing
• Descriptive Analysis Methods
• Sensory Methods for Quality Assurance
• Sensory Methods for Product Optimization and New Product Development

Consumer Testing

• Test Design (Central Location Tests, Home Use Tests, U & A)
• Qualitative Methods (Focus Groups, Ethnography, Empathic Design)

Sensometrics

• Preference Mapping
• Multivariate Analysis Methods

For more information, please contact Dr. Guinard at jxguinard@ucdavis.edu or (530) 754-8659.